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History of the 5àSec dry cleaner's from 1968 to these days

40 years of customer service

In the 1960’s, the textile care industry was made up of independent dry-cleaners who offered quality services to wealthy customers, applied complicated rates that did not make sense, and above all, had excessively long delivery deadlines.

5àSec was created in 1968 from a real innovative concept based on services with a good quality/price ratio accessible to everybody, straight forward rates with only 5 different prices (hence the «5» in 5àSec) and with fast delivery return.

From then on, 5àSec has benefited from a huge development thanks to a commercial offer which came at the right moment. In 30 years, the brand has first expanded in the French territory and then began its great international expansion.

In 2001, 5àSec took a new dimension with the arrival of a new investor - EAC Group - and of Olivier Bédat who gave a new dynamism to the group.

In 2007, 5àSec’s shareholder changed and the Investment company ING Parcom acquires the group. This evolution allowed the 5àSec Group to strenghten its leader position, to continue its international development and to reinforce its shops network. The 5àSec positioning as a key player of the 21st century, the International development and the speeding up of the concept evolution were at the centre of the Management team preoccupation. 5àSec chose the necessary direction faced with the market evolution and consumption modes, the timelessness and expansion brand are therefore ensured.
In September 2009, David Sztabholz took over the running of the 5àSec Group

Key dates

2000

09:David Sztabholz becomes Chairman of the 5àSec Group 08: Buyout of the Financière de l'Ille in France ( 64 shops) 07: The investment fund Ing Parcom becomes the main shareholder 07: Buyout of the en 5 Sec network in Switzerland ( 14 shops) 07: Increase of the Parisian network 07: Buyout of the Master Franchisee in Luxembourg 06: Developement in Bulgaria and in the Former Yougoslavia Republic of Macedonia 06 : 5àSec opens its 1'500th shops in Poland 06: Launching of "Privilege", 5àSec international loyalty program 06: Development in Marocco 05: Developement in China 05: Developement in Russia 05: Launching of the anti-dust mite treatment 04: Launching of the «Beauty» services 04: Development in the Dominican Republic and Tunisia 04: Death of founder Roger Chavanon 03: Launching of the “Alteration” service 03: Buyout of Master Franchisees in Spain and Hungary 03: Olivier Bédat becomes Chairman of the 5àSec Group 02: Development in Kuwait and Puerto Rico 01: The investment fund EAC (European Acquisition Capital) called now Milestone Capital becomes the main shareholder. 01: Openings in Chile and Mexico 01: Buyout of Master Franchisees in Switzerland and Portugal 00: Openings in Venezuela

1990	99: Opening in Poland 96: Opening in Singapore 95: Openings in Greece and Argentina 94: Openings in Malaysia and Brazil 93: Openings in Cyprus and Indonesia 91: Continuation of the international expansion in Portugal

1980	87: Expansion in Spain 82: Introduction of the "by hand” ironing concept

1970	72: Openings in Luxembourg 70: Expansion in Switzerland 70: 1st opening in Belgium

1960	69: 1st opening in a shopping centre 68: Opening of the first store in Marseille, France 68. Creation of the 5àSec concept by Roger Chavanon.