The laundry industry in the 60s
In the 60s, the textile care industry was made up of independent dry cleaners, who offered high quality services aimed at affluent customers, complex and unclear rates, not to mention excessively long delivery times.
5àsec : user centric concept
5 à Sec opened its first branches in 1968, based on a genuinely innovative concept: to provide dry cleaning and laundry services, with not only a good quality/price ratio, in order to be affordable and accessible to everyone, but also clear-cut rates -applying only 5 different prices (hence the ‘5’ in 5 à Sec)- not to mention quick delivery
An amazing expansion around the world
Since then, 5 à Sec has experienced a rapid and successful development, as a result of a timely launched commercial offer. Operating today in 30 countries around the world, the group started its expansion in France, by opening stores all across the country, before successfully breaking into international markets, either directly or through master franchising.